Recent Diageo Articles

When Diageo brass talk about "protecting the long-term competitiveness" of their business, it has a way of landing differently on the shop floor. At Cameronbridge — Europe's largest grain distillery, tucked away in the Lowlands of Fife, Scotland — those words have ignited a labor dispute that now t

Buchanan's Coconut Is Here — And It's the Most Aggressive Move the Brand Has Made in Years Scotch whisky and coconut are not a pairing that most traditional blenders would have entertained a generation ago. But Buchanan's has never really been a brand that concerns itself with tradition in the con

A €1-Million Cask of Port Ellen 1979 Is Heading to Auction — and It Might Be the Whisky Opportunity of a Generation There are rare whiskies, and then there is this. On September 14, 2026, Fine Spirits Auction — France's premier online spirits auctioneer — announced that a whole cask of Port Ellen

Diageo's Cameronbridge Distillery Faces Nearly Three Weeks of Strikes as Job Cut Dispute Boils Over When the whisky runs dry, the whole world notices. For Diageo — the London-listed spirits titan behind Johnnie Walker, Buchanan's, Haig Club, and some of the most poured glasses in America — that sc

Bulleit Frontier Whiskey Is Back in Burnt Orange for Year Two as the Official Whiskey Sponsor of the Texas Longhorns There are few college football fanbases in America that take their gameday rituals as seriously as the Texas Longhorns faithful. From the moment the burnt orange sea floods the LBJ

Crown Royal's Narrow Escape: How North America's Best-Selling Canadian Whisky Is Sidestepping Trump's Import Ban The escalating trade war between Washington and Ottawa has finally reached the point that many in the spirits industry feared but few believed would actually arrive: a full, executive-o

India's Spirits Crackdown: How Diageo Fought — and Ultimately Bent — to the FSSAI It started with a laboratory test and ended with one of the world's largest spirits companies agreeing to reformulate some of its most iconic Indian brands. The saga involving Diageo's Indian subsidiary United Spirit

Diageo's India Reckoning: How a Flavoring Crackdown Forced the World's Biggest Spirits Company to the Reformulation Table India's alcohol industry does not often make headlines the way Kentucky's bourbon country or Scotland's whisky distilleries do, but what has unfolded over the past several week

Inside Diageo's 'The Twelve': The World's Most Exclusive Scotch Whisky Cask Program There is a room somewhere in the Scottish Highlands — inside a warehouse that smells of oak and time — where decades of whisky history sleep quietly in wood. Most of those casks will never be known to the public. A

Scotland's Most Important Grain Distillery Is Heading Toward a Showdown The whisky that fills your glass of Johnnie Walker Black Label doesn't come solely from the storied malt distilleries of the Scottish Highlands. A significant portion of that liquid — the grain whisky backbone that makes Scotc